is kindful a good brand of dog food

Kindfull Dog Food Review 2024: Pros & Cons and Recalls

Review Summary

Our Final Verdict

We give Kindfull dog food a rating of 4.5 out of 5 stars.

When choosing the best dog food for your dog, theres nothing wrong with being a little picky. Several pet owners claim Kindfull is one of a kind and consider it some of the best dog food on the market today.

So, is Kindfull a high-quality dog food? From our experience, yes, it is. The food is approved by the AAFCO and made in the United States, so you dont have to worry about unwanted fillers.

However, instead of taking our word for it, you should try Kindfull dog food for your pet. In this guide, we have a review of the dog food, our favorite recipes, the pros and cons, and FAQs.

At a Glance: The Best Kindfull Dog Food Recipes

Kindfull Dog Food Reviewed

Now that you know our five favorite Kindfull recipes, well go into more of a review of the food brand itself in our next section.

Who Makes Kindfull and Where Is It Produced?

Kindfull dog food is a brand that is sold at Target. Its made by the Kindfull Company which has been making high-quality dog products for over 30 years now.

Each product caters to dogs of every size, breed, and age. All of Kindfulls dog food products are made in the United States, in either Iowa or Nebraska at their manufacturing plants.

To ensure that all of their products are contaminant free and of the highest quality, ingredients are sourced from local farmers and suppliers.

Which Type of Dog Is Kindfull Best Suited For?

Kindfull dog food is suited for all types of dogs, regardless of breed, size, or age. The company has health-conscious, allergy-free, and weight watching formulas.

Which Type of Dog Might Do Better With a Different Brand?

From what we were able to find, Kindfull can be used for any breed, size, and age. However, as with switching out any food you feed your dog, you want to be c also want to be careful and start slow with Kindfull dog food. If youre unsure whether Kindfull is the right brand to replace your dogs old food, its best to consult your vet first to be on the safe side.

Discussion of the Primary Ingredients (Good and Bad)

The main ingredients in Kindfull depend on the specific product. The recipes contain high-quality proteins such as chicken, beef, turkey, lamb, and salmon. They also include fats and nutrients essential to keeping your pet healthy and happy for many years to come.

Is Kindfull Dog Food Allergy Free?

Kindfull produces dog food products that are hypoallergenic. They are made with ingredients designed to reduce the risk of allergies.

These recipes exclude wheat, soy, and corn, which are common allergens for some dogs.

What Is the Calorie Content of Kindfull Dog Food?

Again, the calorie content depends on the specific product youre purchasing for your pup. However, all products and foods are designed with a dogs specific nutritional needs in mind.

Analysis of Kindfull Dog Food

Below youll find a quick breakdown of Kindfull dog food contents.

• Fat: 8% min
• Protein: 22% min
• Moisture: 10% max
• Fiber: 4% max

A Quick Look at Kindfull Dog Food

Pros

• Affordable
• For small and large dogs of any age
• Made in the United States
• Available in canned, dry, and freeze-dried

Cons

• Some dogs didnt like the taste
• Might not be right for every dog

Recall History

Kindfull dog food products have no recall history to date.

Reviews of the 3 Best Kindfull Dog Food Recipes

Now that you know a bit about Kindfull dog food products, and what we like about the brand itself, well give you reviews of our three favorites in the section below.

1. Kindfull Beef and Vegetable Recipe Dry Dog Food

Our favorite Kindfull dog food recipe goes to the beef and vegetable recipe dry dog food blend. What we like is that pasture-raised beef is listed as the first ingredient. There are also no artificial colors or preservatives in this recipe, and it even has a Velcro resealable closure for easy storing.

Some users did report that their dogs refused to eat this blend.

Pros

• Pasture-raised beef is the first ingredient
• No artificial colors or preservatives
• Has a Velcro resealable closure

Cons

• Some dogs wont eat this blend

2. Kindfull Chicken and Salmon Recipe Dry Dog Food

The wild-caught salmon and chicken as the first ingredient is a major plus that put this Kindfull dog food as the second favorite on our list of Kindfulls recipes. The food is made with vet-guided nutrition and is affordable.

However, this might not be the best blend for allergy-sensitive dogs, and some users reported that the recipe made their dogs sick.

Pros

• Made with wild-caught salmon
• Chicken is the first ingredient
• Vet guided nutrition
• Affordable

Cons

• Might not be the best for allergy-sensitive dogs
• Made some dogs sick

3. Kindfull Recipe for Healthy Weight Wet Dog Food

Last, but not least on our list is Kindfull Chicken and White Fish Recipe for Healthy Weight Wet Dog Food. The recipe not only promotes a healthy weight, its also carrageenan-free. Chicken and wild salmon are the first ingredients, and the food is wholesome and nutritious.

However, some users reported it being a bit expensive for the size of the package.

Pros

• Carrageenan free
• Promotes healthy weight
• Chicken is the first ingredient
• Wholesome and non-toxic

Cons

• A bit expensive for what you get

What Other Users Are Saying

The reviews of Kindfull dog food products are positive, and most pet owners love the recipes and products for their canine pals. Users have also reported that the customer service is top-notch.

Conclusion

All in all, it seems that Targets Kindfull dog food line is here to stay. The food is high-quality, there are no recalls to date, and it was hard to find any negative comments or concerns with the brand. Most importantly, canines seem to love the flavor of Kindfull recipes.

Kindfull Dog Food What You Should Know Before Buying (2024)

When it comes to choosing the right dog food for your dog, its okay to be a little picky. The food you offer your pet has a direct effect on his health and how he feels.

Target recently released a new line of pet food and pet products called Kindfull, and many pet owners consider it one of the best on the market.

Is Kindfull a good dog food? Yes. Kindfull dog food is approved by the AAFCO and is made in the United States. It contains wholesome ingredients, including real meats, vegetables, and fruits, and does not contain any artificial ingredients, fillers, or additives. There have been no recalls, and customers seem satisfied.

If you are considering feeding your dog Kindfull dog food, read on to learn more about this brand and its health benefits.

Kindfull Dog Food

Kindfull is Targets new private-label dog food that is made from sustainable materials and developed by pet nutrition experts.

There is a full line of wet and dry foods as well as treats and other pet products.

Kindfull Dog Food Ingredients

Kindfull is made of ingredients that are healthy for pets and provide them with the vitamins and nutrients they need to feel good. The ingredients are also sustainable.

Different products contain different ingredients of course, but the most common are poultry, pasture-raised beef, and wild-caught fish proteins.

There are no artificial flavors, colors, preservatives, or by-product meals such as wheat, corn, or soy.

Who Makes Kindfull Dog Food?

Kindfull is Targets private-label line of pet products that include food and treats.

The recipes are developed by pet-nutrition experts, but the Target corporation is behind the creation and design of the brand. Kindfull Dog Food is sold in Target stores.

Where Is Kindfull Dog Food Made?

Kindful Dog food is made in the USA and is made according to AAFCO standards.

Is Kindfull Dog Food Safe?

Kindfull Dog Food has only been on the market for a few years, but there have been no recalls or serious issues reported.

The ingredients list is very short and consists of natural ingredients. There is no reason to think that Kindfull Dog Food is not safe.

Is Kindfull Dog Food Grain Free?

The Kindfull Dog Food ingredients list does not include grain. In fact, the ingredients list is very small, and the primary ingredients are different types of meat.

Is Kindfull AAFCO Approved?

Kindfull is made to AAFCO standards; AAFCO is an organization that helps pet owners choose the food that is best for their pets. They do not, however, act as an approval agent. Theres no such thing as AAFCO-approved dog food. Find more information at this link.

How Many Types of Kindfull Dog Food Are There?

There are over 50 different types of Kindfull pet products. They include wet foods, dry foods, treats, and dry dog food toppers. Kindfull also has a line of cat food.

Is Kindfull Canned Dog Food a Complete Food?

Kindfull canned dog food is considered a complete food. It contains healthy ingredients that provide dogs with the vitamins and nutrients their bodies need. Its also filling and satisfying.

Kindfull Dog Food Topper

The Kindfull dog food toppers are designed to give your dog a little boost of nutrition as well as a flavorful treat. They come in different flavors and contain natural ingredients.

Simply add a scoop to your dogs normal dog food to take it to the next level.

Kindfull Dog Treats

Kindfull dog treats are a healthy way to treat your pet. They contain simple, wholesome ingredients with no fillers or artificial additives.

Use them for training, rewarding your pup for good behavior, or any time you want to make your pup happy and feel good about the treats you are offering.

Guide To Feeding Kindfull Dog Food

If you are going to offer Kindfull to your dog, its a good idea to know how much to feed.

For wet dog foods, Kindfull suggests feeding 1 to 2 cans of wet food per 6 to 8 pounds of body weight per day.

For dry dog foods, offer 1/3 to cup per 5 to 9 pounds of body weight.

Treats can be offered up to three times a day, and dog food toppers can be added to the dry dog food anytime you offer a meal to your dog.

Conclusion

Kindfull is a new brand of pet products that is a private-label Target line. The food products are made with very few ingredients, and all of the ingredients are wholesome, nutritious, and tasty.

Kindfull pet foods do not contain any artificial flavors or additives, and they are an affordable option if you want to feed your dog something healthy.

Kindfull

Kindfull Information

Kindfull is a sub-brand from Target and can be considered their store-brand or private-label pet food. This is similar to how Costco has their Kirkland private label brand, and Sams Club has Members Mark.

Target is a massive brand American big box department store and is the 7th largest retailer in the United States, only trumped by giants like Walmart, Costco, and Home Depot.

Their huge size gives them a strong position to develop private-label brands like Kindfull and offer them to millions of customers across the country.

However, the Kindfull brand from Target is a relatively new addition to the shelves of Target stores, having only launched in late 2021.

Despite its young age, its seen huge growth and appeal from shoppers who want to take advantage of the convenience of purchasing their pet food from Target, as well as the stores competitive prices.

Speaking of prices, Kindfull recipes are aimed at the lower end of the market, with large 23lb bags of dry dog food being available for as little as $35 a bag, a far cry from the high prices of late.

Based on Kindgfulls packaging, we can see that their recipes are made in the USA, which is a relief to many who wish to avoid foreign-made pet food.

But, it fails to mention who actually does this manufacturing. Private-label brands like this typically use large 3rd party manufacturers of pet food like Diamond.

However, their packaging also mentions that their ingredients are sourced from around the world, and while this may not necessarily be an issue, some pet owners do not trust ingredients from select countries.

Another interesting point to make about Kindfull pet food is that they describe their products as Veterinarian-Guided Nutrition and that they are developed by pet food experts with guidance from a veterinarian.

This is definitely a positive, as it is critical that qualified experts and veterinarians are involved in the formulation process.

However, Kindfull does not mention who these experts are and what qualifications they have, which would be a hugely positive step.

While this may seem obvious, we will point out that given that Kindfull of a private label brand, it wont come as a surprise that it is only available at Target stores, and if you see it sold on other sites, like Amazon, it may not be from a reputable source.

Kindfull Product Range

Dog Food

Kindfull has a moderate-sized range of dog food products available so far, which includes a mix of dry dog food, wet dog food, and dog food toppers.

This product range is typical for newer brands, and kindfull has chosen a select number of niche recipes to also include, such as a puppy recipe and a small breed dog recipe.

It is also worth noting that so far, all of Kindfulls recipes are grain-inclusive, and they do not have any grain-free recipes.

Lastly, Kindfull has a surprisingly large range of dog treats and supplements, given its young age.

This includes various types of treats like Biscuits, Chews, Dental Chews, and supplements for common health issues like Hip & Joint issues.

Cat Food

Kindfulls cat food range is of a similar size to their dog food range and also includes a balanced mix of dry cat food recipes and wet cat food recipes.

This range also includes some popular niche cat food recipes, such as one for kittens, one for indoor cats, and another to promote healthy digestion.

Moreover, Kindfulls cat food recipes are also grain-inclusive without any grain-free options available, which is interesting given that grain-inclusive cat food is far less popular.

At this time, Kindfull doesnt have an equivalent range of cat treats and supplements to their dog versions, but they may expand into this in the future.

Kindfull Nutrition

Dog Food

The nutrition provided by Kindfulls dog food recipes is average but comparable to or better than other brands at a similar price range.

You can see an example of the nutrition provided by a Kindfull dry dog food recipe below.

As you can see, the proportion of protein and fat is modest and sums to around 55% of the recipes nutritional content.

However, the proportion of carbohydrates is significant at 45%, which is higher than many would prefer it to be.

Regardless, this kind of nutritional profile is perfectly acceptable for many dogs but may not be sufficient for some who are more active.

If you want to understand more about canine nutrition, we recommend you read our Dog Food Guide for a detailed discussion.

Cat Food

The nutrition provided by Kindfulls cat food recipes is similar to their dog food recipes and would best be described as average when compared to other brands but satisfactory compared to those at a similar price point.

You can see an example below of the nutritional profile of one of their dry cat food recipes.

As you can see, the sum of its protein and fat content is 65% which is not insignificant, and the total nutrition from carbohydrates is the minority at 35%.

This is a satisfactory proportion of protein and fat for many cats, and many other recipes similar to this have far lower levels.

However, cats are obligate carnivores which means; ideally, they only need to consume animal-based content in their diet and do not need a high intake of carbohydrates.

You can learn more about what it means to be an obligate carnivore, as well as other important information for feline nutrition, in our Cat Food Guide.

Kindfull Ingredients

Kindfull briefly mentions its ingredients on its FAQ page and mentions that there are no artificial colors, flavors, or preservatives, as well as no By-product Meals, Corn, Wheat, or Soy.

They also highlight that Beef, Poultry, or Fish are the first listed ingredients in all of their recipes.

High-Quality Meat & Fish Ingredients

• Chicken
• Chicken Meal
• Chicken Liver
• Turkey Meal
• Beef
• Beef Meal
• Lamb
• Lamb Meal
• Salmon
• Whitefish

Kindfull utilizes a large range of high-quality meat and fish ingredients in its recipes, including many of the industry favorites like Chicken, Beef, and Salmon.

These high-quality meat and fish ingredients are fantastic sources of animal-based protein and fat and should be at the core of every pet food recipe.

While not common, some of Kindfulls recipes also include organ meat ingredients like Chicken Liver.

Ingredients such as these can contain high levels of beneficial vitamins and minerals, as well as improve the palatability and flavor of food.

You can learn more about organ meat ingredients like Liver in our article Organ Meat Ingredients In Pet Food.

Other Notable Ingredients

Given that Kindfulls recipes are all grain-inclusive, they contain a range of grain ingredients, including Brown Rice, Oatmeal, and Barley.

These grain ingredients are staples of the industry and found in hundreds of recipes across dozens of brands and can help to provide a mix of nutrition, including carbohydrates, fiber, and select vitamins and minerals.

Many in the industry prefer grain ingredients such as these to others such as Corn or Wheat, which they consider to be lower-quality or more processed.

However, Kindfull also utilizes some grain by-products in its recipes, such as Rice Bran and Brewers Rice.

These are looked upon less favorably and are by-products of rice processing. While they can still provide valuable nutrition, many consider these to be inferior ingredients and believe their inclusion is reduced cost.

You can read more about these two particular ingredients in our articles below.

Rice Bran In Dog Food

Brewers Rice In Dog Food

Given that all of Kindfulls recipes are grain-inclusive, they have very limited use of legume ingredients in their recipes.

However, they do utilize some minor use of ingredients such as Peas, Chickpeas, Pea Fiber, and Pea Protein.

Peas and Pea-based ingredients are some of the most popular choices in grain-free food thanks to their low-cost and high nutritional value, high in plant-based protein.

However, in recent years there has been controversy around their use and suggestions that high levels have contributed to increased levels of canine heart disease.

However, the portion sizes of these ingredients found in Kindfull recipes are minor and not worthy of concern.

That being said, the use of Pea Protein is notable and is an ingredient that many disagree with.

It is a highly dense source of plant-based protein and is used by many brands to boost the overall protein levels in their recipes without investing in more animal-based content.

You can learn more about the use of Pea Protein in our article Peas, Pea Protein, Pea Flour, and Pea Fiber in Dog Food.

A minor ingredient worth discussing that is found in many Kindfull recipes is Chicken Fat. This is another common inclusion in pet food recipes thanks to its positive traits.

Firstly, Chicken Fat is a dense source of animal-based fat and can boost the levels found in the recipe.

Secondly, it is a relatively affordable ingredient and will not significantly increase the cost of a recipe like some other ingredients.

Lastly, Chicken Fat is a reliable well to increase the palatability and flavor of a recipe to make it more appealing to dogs and cats.

This is a factor that is often forgotten and critical as if a pet will not eat a pet food recipe, they can not benefit from its other ingredients and its overall nutrition.

You can discover more about the use of Chicken Fat in pet food in our article Chicken Fat In Dog Food.

Flaxseed features in several Kindfull recipes and is probably the most common plant-based minor supplement to be used in pet food recipes.

Flaxseed is well utilized for human consumption, and many are aware of its beneficial traits, primarily its high levels of the Omega Fatty Acids.

These Omega Fatty Acids are proven to provide several health benefits, such as improving the condition of a dogs skin and coat and improving cognitive function.

However, Flaxseed has several other health benefits that are less well-known, and you can read about these in our article Flaxseed In Dog Food.

Egg Product is an ingredient found in small quantities in some Kindfull recipes and is an ingredient with mixed opinions.

The brief explanation of what Egg Product is is the egg material that has been separated from the eggshells.

While this may just sound like Eggs, there is a catch in that Egg Product can also be extracted from the eggshells themselves, typically discarded eggshells.

This egg material has similar nutrition to Eggs and is high in protein, fat, and other beneficial micronutrients.

However, the process to extract this is extremely industrial, and this egg product is often considered not suitable for human consumption, which raises eyebrows on why its used in pet food.

The simple answer is that Egg Product is an extremely cost-effective ingredient and a way for pet food companies to increase animal-based protein and fat without dishing out on higher-quality ingredients.

Read our detailed explanation of Egg Product in our article Egg Product In Pet Food.

Powdered Cellulose features in select Kindfull recipes and is a controversial ingredient in the industry. In short, it is pure fiber sourced from plant material which may sound like a positive addition.

However, Powdered Cellulose issues arise from the fact that it may not have to be sourced from traditional food ingredients and can be made from a huge range of waste and by-products such as Sugar Cane, Corn, or even Lumber.

For this reason, many are not supportive of its inclusion and also have concerns that some brands utilize it to bulk out their recipes with fiber.

You can learn more about this controversial ingredient in our article, Powdered Cellulose In Dog Food.

Other sources of fiber within Kindfulls recipes are the ingredients Beet Pulp & Tomato Pomace.

While Powdered Cellulose is a very vague and non-specific ingredient, these two ingredients are much more particular and are by-products of Beet Pulp and Tomato processing.

They are extremely common in pet food recipes and are added in small quantities as a dense source of soluble fiber, which is important to aid digestion and promote regular stools.

Outside of their fiber content, neither of these ingredients provides any notable nutrition, as almost all of it has been extracted.

You can learn more about these ingredients in our articlesDried Beet Pulp In Dog Food & Tomato Pomace as a Pet Food Ingredient.

Kindfulls wet pet food recipes use a range of gum ingredients such as Guar Gum, Cassia Gum, and Xanthan Gum.

These gum ingredients are common in wet pet food recipes throughout the industry, and their purpose is to act as binding agents.

This means that they are present to help hold the ingredients of a pet food together in a consistent texture and appearance and that they are not included for their nutritional content or value.

You can read more about these gum ingredients in our dedicated discussions below.

Guar Gum In Pet Food

Cassia Gum In Pet Food

Xanthan Gum In Pet Food

A last interesting point on the use of these ingredients is that Kindfull specifically mentions they do not use another type of binding agent called Carrageenan.

Some believe that Carrageenan is a negative addition to wet pet food recipes and prefer the use of alternatives.

Learn more in our article Carrageenan In Dog Food.

Kindfull Animal Testing

At this time, we have no information on what type of testing or trials that Kindfull participates in for its pet food products.

This is not surprising given that Kindfull is a private label brand, with other private label brands also not having this kind of information readily available.

However, their promotional material and website do describe the brand as Cruelty-Free, which may suggest they do not take part in the laboratory or invasive practices.

Some pet owners are concerned that some pet food companies are not sufficiently testing their products, especially for long-term consumption.

Regardless, we are strongly against laboratory or invasive animal testing for the production of pet food, and we hope that any brands practicing in this way move away from it in the near future.

Kindfull Recalls

Based on our research (FDA,AVMA,DogFoodAdvisor), we can find no evidence that leads us to believe that Kindfull pet food recipes have ever undergone a recall, which makes Kindfull a recall-free pet food brand.

However, given that Kindfull is a very young pet food brand, having launched in 2021, this recall-free record is not a huge surprise.

What will be important is whether Kindfull can maintain this record in the coming years to give their customers confidence in the safety and quality processes of their manufacturer.

We would typically comment on any recalls that Kindfulls 3rd party manufacturer has issued in the past as its highly relevant; however, given we do not know who manufactures Kindfull at this time, we can not do this.

Regardless we encourage all pet owners to be vigilant of any future recalls of Kindfull pet food or any other pet food brand to ensure their pets remain healthy and safe.

Best of Kindfull

Chicken and Salmon Recipe Review

All of Kindfulls dry dog food recipes are quite similar in ingredients they utilize and their nutritional value, but the above Chicken & Salmon recipe caught our eye as potentially their best.

The recipe utilizes a mix of ingredients, including Chicken, Chicken Meal, Chicken Fat, and Salmon, to provide a moderate proportion of protein and fat, coming in at a minimum of 24% and 14%.

However, thanks to the inclusion of Salmon, this recipe also has higher levels of the Omega Fatty Acids, with 2.2% from the Omega 6 Fatty Acids and 0.8% from the Omega 3 Fatty Acids.

This is noticeably higher than some of Kindfulls other dry dog food recipes and not something that should be brushed aside.

On the plant-based side of their ingredients, the same reliable mix of grains is present, including Brown Rice and Barley with a smaller portion of legumes in Peas and Chickpeas.

Lastly, these are joined by small portions of Flaxseed, Alfalfa Meal, and Tomato Pomace, which help provide nutritional benefits and dietary fiber.

Chicken and Brown Rice Recipe Review

There is also a minimal difference between Kindfulls cat food recipes, but weve gone with the above Chicken and Brown Rice recipe thanks to its impressive nutrition.

With a minimum of 32% protein and a minimum of 15% fat, this recipe has a significant amount of animal-based nutrition that is critical to a cats diet.

This nutrition is thanks to a large portion of Chicken and Chicken Meal and a smaller portion of Turkey Meal. This ensures that Chicken is the most abundant ingredient in the recipe, which often isnt the case.

Outside of this Chicken, this recipe includes a moderate portion of Brown Rice and Oatmeal, along with a portion of Pea Protein.

Kindfull Featured Articles

At this time, Kindfull has not been featured in any of our articles.

Kindfull Full Product Range

Dog Food

Dry Dog Food

Chicken & Salmon Recipe

Chicken & Brown Rice Recipe

Lamb & Brown Rice Recipe

Beef & Vegetable Recipe

Chicken & Brown Rice Puppy Recipe

Chicken & Brown Rice Small Breed Recipe

Wet Dog Food

Chicken Recipe

Turkey & Whitefish Recipe

Chicken & Whitefish Recipe

Chicken & Whitefish Healthy Weight Recipe

Chicken Puppy Recipe

Dog Toppers

Beef & Blueberry

Dog Treats

Biscuits With Oats & Real Peanut Butter

Biscuits With Oats & Real Apples

Chicken Jerky Recipe

Beef Jerky Recipe

Dental Chew Bones Extra Large

Dental Chew Bones Large

Dental Chew Bones Medium

Dental Chew Bones Small

Long-Lasting Peanut Butter Chews Small/Medium

Long-Lasting Peanut Butter Chews Large

Long-Lasting Chicken Chews Large

Long Lasting Chicken Chews Small/Medium

Dog Supplements

Hip & Joint Soft Chews Pork Flavor

Skin & Coat Soft Chews Pork Flavor

Calming Soft Chews Pork Flavor

Cat Food

Dry Cat Food

Salmon and Brown Rice Recipe

Chicken and Brown Rice Recipe

Indoor Chicken and Brown Rice Recipe

Chicken and Brown Rice Kitten Recipe

Chicken & Oatmeal Recipe

Wet Cat Food

Chicken and Salmon Healthy Digestion Recipe

Turkey Recipe

Indoor Cats Chicken Recipe

Chicken and Whitefish Healthy Weight Recipe

Chicken Kitten Recipe

Dog & Cat Toppers

Bone Broth Stew

Pumpkin & Superfoods Stew

Chicken, Pumpkin & Turmeric